For Dove’s 2025 Super Bowl spot, we re-versioned Bruce Springsteen’s Born to Run to support a powerful message about keeping girls in sport.
With Grammy and Oscar winner H.E.R. on vocals, we crafted a restrained, emotionally resonant cover - building from delicate and intimate to quietly anthemic.

Timed to mark the track’s 50th anniversary, this reimagining gave fresh weight to a cultural landmark and helped carry one of the game’s most talked-about ads.