In partnership with Sonicbrand and adam&eveDDB, Thunderdrum were brought on as production team to execute the new sonic identity for iconic British soft drinks brand: Lucozade.

The result: an iconoclastic sonic logo mixing multiple functional layers (rhythmic, human, tonal and textural) each crafted to express the brand’s core values in sound.

Created alongside a suite of ritual product sounds, the sonic logo now sits at the heart of Lucozade’s brand system, helping to deliver a consistent and distinctive presence across every touchpoint.