Guinness asked Thunderdrum to help them re-create their iconic Singing Pints campaign in time for the Rugby Six Nations 2025.

25 singers, 1 week, 4 nations, and countless litres of the black stuff later, we proudly pulled 4 different stadium and pub singalong classics into the collective glass.

Part music production job, part social experiment, this is what we learned:

● Nobody sings more beautifully than the Welsh

●If you put 4 Irish people (who don’t even know each other) behind microphones and wait 10 minutes, they will probably produce an award winning podcast. @Goalhanger take note…

●Sweet Caroline is the most efficient song ever written at getting a crowd going. Even at 10am. The Vorsprung Durch Technik of songwriting if will.