For Guinness’s Rooftop spot, set high above Seoul and soundtracking the beautiful game long after the city has gone quiet, we were brought in to create a bespoke version of the soundtrack for the US market. Licensing hurdles meant the original sync couldn’t be used.

Replacing a released track without losing the spirit of the film is never simple. Rather than match it like for like, we focused on the emotion. We wrote What a World, an original song with Alex on vocals and Ethan on production. It was designed to capture the feeling of clocking off, switching gears, and sharing something effortless with the people who matter.